Lyft, the innovative car ride service with a flair for fuchsia fashion, is joining a giant coalition of companies to take a stand against bullying. The iconic Lyft carstache is going purple for the first time ever to show LGBT youth nothing can stop them from reaching their destination.
Lyft is also rocking #spiritday purple on Facebook and on Lyft.com.
Spirit Day, which takes place today, October 16, inspires millions to wear purple or "go purple" online in a united stand against bullying and to show their support for LGBT youth. Each year, Spirit Day draws the participation of celebrities, corporations, media outlets, sports leagues, schools, faith institutions, national landmarks, and individuals. Spirit Day is made possible by the generous support of its national partners PepsiCo and Wells Fargo, as well as official partners Comcast-NBCUniversal and Google, and supporting partner American Eagle Outfitters.
So, I mustache you a question: will you join Lyft in a stand against bullying and go purple today?
Check out glaad.org/spiritday for more about how to stand against anti-LGBT bullying and follow @GLAAD on Twitter to keep up to date with #spiritday news!