In the lead-up to Discovery Life Channel’s world premiere of "New Girls on the Block" (Saturday, April 11 at 10/9c) -- the first series to embed with a group of female friends in the transgender community -- the network has partnered with GLAAD to tell the LGBT community, we've #GotYourBack. GLAAD's #GotYourBack campaign empowers the LGBT community and their allies to speak out in support of acceptance and has already garnered the support of celebrities, businesses, and everyday individuals. A specially produced "New Girls on the Block" PSA featuring powerful messages from the cast about how to be an ally will debut during the premiere. Take a look:
“Discovery Life Channel is very proud to partner with some of the nation’s most esteemed organizations, beginning with our partnership with GLAAD, to inform and inspire others about difficult emotional and physical health issues that people face each day,” said Jane Latman, general manager of Discovery Life Channel. “It is our hope that by joining together to create a platform to bring light to these issues and provide our viewers resources from our partner organizations, we can celebrate our differences and ultimately make life a little bit better for everyone.”
Check out a sneak peak of the Discovery Life Channel's "New Girls on the Block" below, and don't forget to tune into the world premiere this Saturday, April 11 at 10/9c.
Haven't taken the #GotYourBack pledge yet? Learn more and use your voice to acceleratehttp://glaad.org/gotyourback acceptance at http://glaad.org/gotyourback.