Lean In, the non-profit organization that empowers women to achieve their ambitions, has teamed up with the NBA and WNBA to engage men as vocal advocates for gender equality.
“Men should support their wives and daughters at home and their female colleagues in the workplace, not just because it’s the right thing to do, but because it’s great for them,” said Sheryl Sandberg, Facebook COO and founder of LeanIn.Org. “From stronger marriages and healthier, happier children to better outcomes at work, the benefits of men leaning in for equality are huge.”
As part of #LeanInTogether, the campaign's site offers practical tips and strategies for men to use at home or at work (including as supervisors) to make gender equality a reality. The tips include things like sharing responsibilities at home, challenging gender norms, changing the "likeability penality," and more, with facts, figures, and solutions to go along with them.
There are also a wealth of accessible videos and articles that can be used by all as resources for solutions and education.
NBA All-Stars Chris Bosh, Stephen Curry, Al Horford, Kyle Lowry, and Dwyane Wade, as well as WNBA All-Stars Sue Bird, Swin Cash, Elena Delle Donne, and Skylar Diggins are among those participating in the viral campaign that aims to demonstrate that, "when men lean in for equality, everyone wins."
Along with celebrities, people, and groups are already participating in the new campaign by posting pictures and using the hashtag, #LeanInTogether:
One day she'll grow to be a leader. CEO, a champion - equality matters. #ProudPapaBear Pass it on.. #LeanInTogetherpic.twitter.com/7sRqQr51Zr
— Dwayne Johnson (@TheRock) March 5, 2015
#LeanInTogether - Sharing the load selfie! I believe in equality because my children deserve an equal world pic.twitter.com/gcVWuXPG01
— Keith Weed (@keithweed) March 5, 2015
#TBT Dad thanks for leaning in by helping me become a role model for young girls #LeanInTogetherpic.twitter.com/b4xgB24HV7
— Serena Williams (@serenawilliams) March 5, 2015
One day she will grow up to be someones role model, male or female. In for equality? #leanintogetherpic.twitter.com/HmjNNwfpPu
— ElJefeTheGreat™♻ (@VenieTheGreat) March 5, 2015
Thrilled to be part of #LeanInTogether campaign- what my book All In is about! http://t.co/j7utIZ7Xyt@LeanInOrgpic.twitter.com/LlvQncVLEe
— Josh Levs (@JoshLevs) March 5, 2015
Children with involved fathers are happier, healthier, and more successful. #LeanInTogetherhttp://t.co/vHVlzl4LX8
— Raghad Aljughaiman (@RaghadAJ) March 5, 2015
Nothing beats curling up with your daughter and reading a good book. #LeanInTogetherhttp://t.co/hAQaI0RQIBpic.twitter.com/q05geSlA5s
— Greg Allen (@greg_allen) March 5, 2015
Thankful that my husband understands I have a career, not just a job. In for equality? Pass it on with #LeanInTogether.
— Jeannette Kaplun (@JeannetteKaplun) March 5, 2015
I'm for gender equality because it it should've never been any other way! #LeanInTogether - pass it on https://t.co/zIz9dEkURU
— Hugh Jackman (@RealHughJackman) March 5, 2015
#leanintogether for equality. daughter and I commute. Afterwork I do dinner, wash dishes & bathtime. #teamworkpic.twitter.com/VeIE1TL7UU
— Robert G. Cruz (@robertgcruz8) March 5, 2015
Here's to having an amazing career and family... and the partner that helped make it possible. #leanintogetherpic.twitter.com/m62CAGbcGb
— Ilia (@iyrs) March 4, 2015
Proud to be the Jay-Z to Katie's Beyonce #leanintogetherpic.twitter.com/QJWVCUI2lb
— Ben Curry (@BenCurry9) March 4, 2015
Dads who do housework = daughters who aspire to higher paying careers. So grateful! Thx, Dad <3 #leanintogetherpic.twitter.com/hXZOORNsue
— Katie Miserany (@KatieMiserany) March 4, 2015
The numerous partners pledging support for #LeanInTogether include GLAAD, Facebook, Google, Getty, Girl Scouts, National Urban League, Congressional Hispanic Caucus Institute, DoSomething.org, The Clinton Foundation, AOL, and more. GLAAD is the only LGBT-specific organization serving as an official partner.
To learn more about the campaign, visit leanin.org/together.